Plastics Industry Association boosts quality of attendees by moving to Orlando; IFA uses show to mobilize members for advocacy Carteaux A panel discussion featuring four association CEOs amplified the findings of a new report by trade show general contractor T3 Expo and executive recruiting firm Heidrick & Struggles. The following three challenges were the most commonly cited by association executives, according to the report: Attracting more qualified buyers as trade show attendees. Increasing association membership. Boosting advocacy and lobbying. Addressing those concerns were Lori Anderson, CEO of the $8 million-revenue International Sign Association, Bill… Read More